The terms
- Affirmation Search
- Affirmation Search is any time a search is conducted with the name of your business already in it.
- Affirmation Ownership
- How much of the answer to a search on your company comes from sources you control, compared with sources run by someone else. Power100 reports it as one tile in its monthly report.
- Evidence Gap
- The space between the company you have built and the company an outsider can verify. A weak answer usually points to it.
- One-Click-Away Problem
- You earn the search and appear on the page, yet a platform next to your result can send the person to competitors with one click.
- Subject Ownership
- The standard that a search on your name gets an answer about you, with the results around it staying about you too.
- Second Kitchen Table
- The place where a customer checks a company out after the salesperson has gone home. Affirmation Searches happen there.
- Emphatic YES
- The answer a deserving company should earn: not applause for everyone, but enough truth for the right person to choose with confidence.
- Reputation Intelligence
- The discipline of reading, and then improving, what the outside world can find out about a company. Power100 describes it as a credit report for a business.
Where they come from
These entries were written fresh for this guide. The same words are defined, with more depth, at the reference site and at reputationintelligence.io, which is where the terms were first set down. If a short entry here ever seems to differ from those, the reference site governs.