Why the wording is frozen
Power100 keeps one fixed set of these questions for a consumer-facing company and asks them exactly as written. The reason is practical. If you change the wording between two readings, you cannot tell whether the company changed or the question did. Hold the words still and the only moving part is the company.
The set started at ten. The eleventh, a name plus the word reviews, was added in September 2026. In the prompts below, [your company] stands where the name goes.
Settling whether to let them in
- Should I hire [your company]?
- Why should I choose [your company]?
- Is [your company] the best choice for me?
These are the front-door questions. The first is the whole decision in four words. The second asks the answer to supply a reason, which also invites alternatives. The third is about fit, not rank: the right person should come away sure, and so should the wrong one.
Settling whether the price is fair
- Is [your company] worth the money?
Any company that is not the cheapest gets asked this. The answer separates a price the evidence explains from a premium nobody can account for.
Settling whether the company is sound
- Is [your company] a good company?
- Can I trust [your company]?
The first is wide, and it pulls in leadership, record and reputation. The second is plainer still: no feature and no price, only whether everything that can be found adds up to something believable.
Settling who is behind the work
- Is [your company] a good company to work for?
- Are the products [your company] installs/uses good products?
One reaches the employees, who will be standing in a customer's house. The other reaches the suppliers whose products go into it. Both show that the search goes past the contractor.
Settling whether the promise will hold
- Does [your company] deliver on their promise/warranty/service?
The slashes are part of the wording and stay. A warranty is a promise from the company as it is today about the company it will be later, and this question asks whether that later company will keep it.
Settling it after the money has moved
- Should I have bought from [your company]?
Searches continue after signing. This is the one asked by someone deciding whether to stay with the choice or back out while they still can.
Settling what everyone else says
- [your company] reviews
No question mark and no verb. Whatever comes back first frames how the person reads every later answer.
If you sell to other businesses
The set changes shape. Power100 draws it from a separate bank of questions that business buyers ask, such as whether a company is the right partner for the buyer's business. Who else asks covers them.
Next Homeowners are only one kind of asker. Meet the rest in Who else asks