The same method, kept on a calendar
The do-it-yourself method on the check page is a good first look. Power100 runs the same thing as a monthly practice for the companies it works with, and it is built from five repeating moves.
A fixed set. Consumer-facing companies get the eleven questions from the questions note, each carrying the company's name. Companies selling to other businesses get a set drawn from what their buyers ask.
The same wording, every time. Nothing is rephrased between months.
The platforms people use. The questions are put to the AI platforms people actually use to ask about a company.
The sources written down. Each answer is recorded alongside the pages, platforms and voices it was built from, which lets the company see exactly whose voice is standing in for its own.
A second look next month. The same set again, and a note of what moved: the answer, the sources, the gap.
Two readings kept apart
Two separate questions get two separate readings. Can the platforms find the company at all? That is presence. And once they have found it, what do they say? That is confidence. A company can be easy to find and still be described in hedging language, and one blended score would hide it.
Movement is the point
One line in the book states the logic.
A score is a photograph. A trend is a direction.
Reputation Intelligence, chapter 11
Progress looks like a repeated question returning a clearer answer, a fresher source, or less distance between the evidence and the truth. Hedged wording in one month can become a confident reply later, because the company has become easier to verify.
Who it is for
Power100 offers it to a company only after that company has qualified in its independent ranking. The method belongs to Reputation Intelligence, the discipline described at reputationintelligence.io, and Power100 is at power100.io.
Next Short answers to the common questions are in the FAQ